FOR IMMEDIATE RELEASE

Connecting Sculpture: A Seamless Integration of Tradition and Innovation in Retail Interior Design

JIALI, a staple in Taiwan's lingerie market for over three decades, embarked on a bold reimagining of its flagship store to coincide with the debut of its new 'Classy' brand. Designer KUN-YEN LU and the Rumo Interior Design team removed outdated partitions, creating a unified 148.7-square-meter space that honors the company's industrial past while embracing a fresh, modern identity. The renovation, completed in July 2023, uses a thoughtful blend of materials, colors, and forms to connect the brand's legacy with its future.

The left and right display areas are defined by gray tones and industrial materials, reflecting JIALI's wholesale origins and providing a calm, sophisticated backdrop. The central counter, constructed with Spanish bricks and glass, serves as a symbolic and functional bridge between the original and new brands. Glass and mirrors introduce a sense of modernization, while neon lights and galvanized steel evoke nostalgia. In contrast, the 'Classy' area features sculptural curves and soft hues, representing the modern feminine form and the brand's evolution. Each element, from custom-made shelves to laser-cut fixtures, was meticulously crafted to ensure both durability and aesthetic harmony.

The design process was marked by significant technical challenges, including the integration of neon lighting with angle steel and the customization of curved glass displays. The team collaborated closely with manufacturers, using advanced techniques like laser cutting to maintain a seamless, hardware-free appearance. The result is a space that not only enhances customer experience and brand recognition but also serves as a powerful storytelling platform, engaging both loyal patrons and new visitors. The project's success is underscored by its Bronze A' Design Award win, recognizing its excellence in merging art, technology, and commercial functionality.

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