/ARCHITECTURE/newswire -- COMO, CO, ITALY -- MONDAY, 25 NOVEMBER 2024, 10:37 UTC+1
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CHINA -- /ARCHITECTURE/newswire -- Oct 10, 2019
Qing Dong's innovative restaurant design, Yic Barbecue Market, blends modern aesthetics with traditional cuisine, creating a unique dining experience for customers. The project, located in Suqian, China, was completed in December 2018.
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Qing Dong's Yic Barbecue Market stands out with its innovative approach to restaurant design. The entrance features a captivating ZILA monster wearing an astronaut's oxygen mask, emitting light waves to engage passers-by. This fashion doll not only adds novelty and interest but also embodies the modern aesthetic. The restaurant's facade exudes a simple yet striking expression, setting it apart from traditional barbecue establishments.
To differentiate the brand, the design team implemented strategy output and IP creation, positioning Yic as more than just a barbecue shop. By integrating an alien small dinosaur trend, the restaurant becomes a unique brand, offering a distinctive dining experience.
The interior, spanning 280 square meters, showcases a dramatic ceiling space crafted from mirror stainless steel, creating a visually impactful dining environment. This modern interpretation of traditional cuisine enhances the customer experience, setting Yic apart from conventional barbecue venues.
The UFO-shaped smoke exhaust pipe in the barbecue area adds a layer of personality and taste to the design, while the use of simple lines and material textures creates a three-dimensional sensory experience. The absence of partitions in the seating area is compensated by color changes, decoration conversions, and distinct desk and chair designs, ensuring each space exudes a clear and unique ambiance.
Qing Dong's futuristic design for Yic Barbecue Market transports diners to the mysterious Zila planet, evoking a sense of vision back to the future. The harmonious yet diverse aesthetic aspects of the restaurant's interior offer independent atmospheres within a unified design, creating a truly immersive dining experience.
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