FOR IMMEDIATE RELEASE

Unique Exhibition Space Redefines Retail Experience

Nianwei Zhu's Showni boutique design is a captivating fusion of tradition and innovation, creating a unique exhibition space that redefines the retail experience. The design, awarded Bronze in A' Interior Space, Retail and Exhibition Design Award in 2021, is a testament to Zhu's commitment to staying true to the original inspiration while constantly "Being Ourselves And Showing Ourselves".

The 108 sqm space in Suzhou, completed in May 2019, features irregular curves and simple colors, echoing the brand's concept of blooming the true self. The large French windows and half-moon-shaped doorway draw attention, while the arc structure and spatial partitioning create a dynamic and functional interior.

Red hoses creatively repurposed as visual guidance and the use of acrylic red display booths and transparent shelves add a touch of modernity. The design's high-contrast color scheme and sculptural partitions optimize the display surface, making Showni stand out in a busy shopping street.

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