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Masstone Fashion Boutique: Redefining Retail Space

Yan Pan, the co-founder and design principle of SpActrum, has unveiled the groundbreaking Masstone Fashion Boutique in Taiyuan, China. Inspired by the fusion of fashion shows and natural stone forms, the boutique features an inner garden and utilizes basic architectural features to provide a venue for multiple events. The space is designed to facilitate numerous separate movements, creating an interactive and dynamic environment for both customers and models.

The boutique, covering a total area of 520 Sq.mt. and split across two floors, boasts anodized aluminum plates, GRG, terrazzo, steel structure, and an auto-irrigated green wall. The design process, which began in March 2017 and concluded in January 2018, was a collaborative effort led by Yan Pan, Zhen Li, Yu Zheng, and Sha Luo.

Yan Pan's vision for the Masstone Fashion Boutique challenges the stereotyped styles often portrayed in fashion boutiques. By dissolving the myth of style and acknowledging the essential needs of human beings, the space has been recognized by internationally famous fashion designers. The design's unique features and strengths lie in its ability to create a coherent path through a large and gentle slope towards the entrance, offering multiple possibilities for movement and interaction within the space.

"A garden within" is the core concept of the boutique, offering a place for free movement and connectivity. The use of steel, concrete, and terrazzo, along with a bespoke hanger lighting system and a vertical plant wall, creates an ambience that softens the space's geometry and imparts an illusionist atmosphere.

Yan Pan, a renowned designer with a diverse portfolio, has received international recognition and awards for his innovative designs. His work spans urban regeneration, public and commercial building designs, art district redevelopment, housing renovations, fashion show scenes designs, and boutique fashion shop rebranding. Yan Pan's design philosophy and creative vision continue to make a significant impact on the global design landscape.

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