Introducing House of Red Chief: A Global Retail Identity by D'ART PVT LTD
INDIA -- /ARCHITECTURE/newswire -- Aug 16, 2020
D'ART PVT LTD unveils the innovative House of Red Chief, a harmonious amalgamation of three sub-brands under one roof, offering a unique retail experience.
FOR IMMEDIATE RELEASE
House of Red Chief: A New Global Identity for Retail
D'ART PVT LTD has successfully addressed the challenge of unifying Furo, Lamoure, and Red Chief into a single, cohesive brand identity, spanning 3588 square feet in Lucknow, Uttar Pradesh. The design strategy aimed to provide an unparalleled consumer experience, featuring innovative elements such as a climbing wall, treadmill, basketball court, and more, all while using eco-friendly materials.
The project, completed from 15.07.2019 to 03.03.2020, showcases the use of sturdy materials like square metal powder-coated pipes and fire-resistant ACP, ensuring durability in a harsh retail environment. The design also incorporates advanced technologies such as virtual reality gear, magic mirrors, digital kiosks, and LED walls to enhance the customer experience.
Recognized with the Iron A' Design Award in 2021, House of Red Chief stands as a testament to D'ART PVT LTD's commitment to creating practical, innovative, and industry-leading retail spaces that elevate the consumer journey.
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Contact Information:
- Roberto Colombo
- +390314972900
- press@adesignaward.com
- +390314491953
- A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy