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Jiupai Huafu: Sales Office Redefined

Qiang Hu's Jiupai Huafu project in Jiujiang is a testament to the fusion of traditional Chinese architectural culture with contemporary aesthetics. Spanning 650 square meters, this sales office is a unique blend of traditional culture and immersive modern design, offering a one-of-a-kind interactive consumption experience.

By infusing elements from Chinese traditional architectural culture, such as the nine schools, government courtyard, landscape, pine and cypress, poetry, and tea, Jiupai Huafu creates an art space that resonates with contemporary aesthetics. The project's use of emulsion paint, stone, metal, PMMA, and lacquer painting showcases a harmonious blend of traditional and modern realization technology.

The sales office's moving line has been reimagined to include a landscape exhibition area, negotiation area, tea tasting area, children's entertainment area, VIP room, and model room, each with unique characteristics. This thoughtful layout creates an immersive and interactive experience for visitors.

Despite the challenges of integrating classical culture with contemporary life aesthetics in Jiujiang, Qiang Hu successfully delivered a space where culture and connotation permeate each other, promoting dialogue and connection among cities, buildings, spaces, landscapes, and arts.

Qiang Hu, the founder and executive director of Shanghai Half Space Design Co., Ltd., has led his team to create many excellent works, earning numerous awards at home and abroad. His innovative approach to design has garnered recognition, including the prestigious Silver A' Design Award in 2023 for the Jiupai Huafu project.

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