FOR IMMEDIATE RELEASE

ISENSE DESIGN Unveils Xian Qin Hui: A Comprehensive Space for Liquor Culture

ISENSE DESIGN proudly presents Xian Qin Hui, an exceptional Alcohol Culture Center located at the entrance of 1921 Cultural Industrial Park in Beijing's Huayuan Hutong. This innovative space is dedicated to showcasing the life stories of Qin Hanzhang, a renowned figure in the Chinese alcohol industry, and promoting the rich heritage of Xian Qin liquor.

The project, completed in July 2021, stands out as a comprehensive space with liquor culture at its core, integrating display, tasting, and clubhouse services. The design team, led by Bu Tianjing and Han Hao, overcame challenges posed by the building's historical significance and structural limitations to create a unique and immersive experience for visitors.

With a focus on traditional Chinese culture and the promotion of scientific drinking and a tipsy lifestyle, Xian Qin Hui aims to establish a platform for alcohol enthusiasts to appreciate fine liquor, share knowledge, and immerse themselves in the rich heritage of Chinese white wine culture.

The space features distinctive design elements, including lattice-shaped full-height display cabinets, linear elements, and elegant furnishings that pay homage to the refined interests of literati. The use of light-colored wood veneer, black marble, and champagne-gold stainless steel sets the tone for a sophisticated and immersive experience.

Recognized with the Silver A' Design Award in 2022, Xian Qin Hui represents a remarkable achievement in interior space, retail, and exhibition design. This prestigious accolade underscores the project's outstanding expertise, innovation, and dedication to promoting Chinese liquor culture.

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