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Creating a Sensory Experience for Primona's Healthy Beverage Store

Min-Chin Hsu & Hsiao-Chieh Chou's "Twilight" is an award-winning interior design project that has transformed Primona's healthy beverage store in Taipei, Taiwan. The project aimed to create a unique sensory experience for visitors, where the space plays a crucial role in conveying the story and spirit behind the beverage and its ingredients. The store offers a leisure space and promotes healthy concepts to the neighboring communities, emphasizing the trusting relationship between people and the brand's commitment to traditional culture and healthy philosophy.

The design utilizes high reflectivity of metal and mirrors to create a multi-dimensional, pervasive, and warm ambiance, mimicking the warmth that the chicken essence brings to the body and soul. The spatial narration encourages customers to appreciate the product with all their senses, facilitating interaction and spiritual conversation among visitors in an alternative space.

The project, which started in March 2018 and was completed in March 2019, has been recognized with the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2021. The award acknowledges the project's outstanding and creatively ingenious design that authenticates experience and resourcefulness, contributing to quality of life improvements and making the world a better place.

Flexibility is a key aspect of Min-Chin Hsu & Hsiao-Chieh Chou's design philosophy, aiming to create spaces that can be utilized for different purposes and adapt to clients' daily needs. The designers are based in New Taipei City, Taiwan, and their innovative approach to interior design has been acknowledged with the prestigious A' Design Award.

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