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Innovative Exhibition Booth Design Celebrates Ghafari Chemical Industries' 60th Anniversary in Tehran

The Ghaffari exhibition booth, conceived by architect Mohammad Hakiminia, stood out at the Tehran International Exhibition Center in January 2025, marking a significant milestone for Ghafari Chemical Industries' 60th anniversary. The 400-square-meter booth was crafted to address the dual challenge of attracting general visitors while also catering to the needs of high-profile clients, resulting in a dynamic and versatile space that redefined traditional exhibition design.

Central to the booth's concept was a recessed TV wall placed along the primary axis, transforming the boundary between the booth and the public corridor into a stage-like transitional area. This innovative feature not only created a visually striking entrance but also provided a flexible environment for product demonstrations, interviews, and brand engagement. The booth's layout included dedicated zones for product testing, media interactions, and photo opportunities, ensuring that the company's rebranding, new packaging, and product launches were prominently showcased.

The design process focused on integrating functional requirements with inviting spatial qualities, overcoming the challenge of uniting two distinct audience groups within a cohesive environment. Extensive research and creative problem-solving led to a studio-inspired setting that balanced openness with exclusivity. The result was a memorable and engaging experience for all visitors, earning the project the prestigious Silver A' Design Award for its technical excellence and artistic innovation.

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