FOR IMMEDIATE RELEASE

Blue Frog: Modern American Bar and Restaurant Design

SIG Design has revitalized the brand image of Blue Frog, a western food brand, by infusing it with a modern American cultural essence. The design concept aimed to create an open and free space that caters to various social situations, reflecting the brand's values of enjoyment, excitement, and quality. The 404 sqm space is adorned with a variety of materials, multi-layered shapes, and artworks, establishing a visually captivating and high-quality environment.

The unique 100 shots culture is a focal point, transmitting excitement and challenge to customers. The bar serves as the visual centerpiece, radiating the brand's essence throughout the space. By seamlessly integrating modern American cultural features, the design successfully captures the attention of young consumers, offering an enjoyable dining experience while maintaining the brand's heritage.

The project, located in Nanjing IST, commenced in July 2020 and concluded in December 2020. The design team, led by Creative Director Ray Lee and comprising interior designers Chunhai Du and Honghui Shen, graphic designer Fangting Zhong, and rendering artist Yinhui Gu, meticulously executed the vision of creating a space that resonates with the target audience.

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