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Auto Motion Showroom: Award-Winning Luxury Car Retail Space with Floating Ceiling and Immersive Design

SHUNSUKE OHE's "Auto Motion" showroom, located in Kyoto, Japan, stands out as a premier destination for luxury car enthusiasts, blending architectural innovation with a customer-centric approach. The design centers around a circular exhibition space, surrounded by meeting rooms, offices, and amenities, all meticulously arranged to maximize both efficiency and visual impact. The high, spacious ceiling-crafted from stacked, thinly sliced panels-creates a floating effect, enhanced by indirect lighting that seeps through the seams, delivering a sense of wonder and sophistication.

One of the most distinctive features of "Auto Motion" is its two-level ceiling, where the upper section's layered panels and integrated lighting establish a captivating, almost ethereal atmosphere. This design not only draws visitors' attention but also ensures that the displayed vehicles are always the focal point, stimulating the desire to purchase. Glass partitions seamlessly connect the exhibition area with negotiation rooms, allowing customers to view the cars from multiple vantage points while maintaining privacy with carefully calibrated lighting. Additional negotiation spaces offer flexibility for personalized consultations, further enhancing the buying experience.

The showroom's material palette-featuring Galvalume steel, silicate calcium board, metal siding, natural stone, porcelain and melamine tiles, and PVC-reflects both durability and luxury. Every detail, from the indirect lighting to the spatial flow, is designed to present the cars in the best possible light, regardless of the time or frequency of a customer's visit. The project, completed between September 2023 and January 2024, not only addresses the practical needs of automotive retail but also introduces a new standard for inspiring excitement and engagement in showroom design. This achievement is underscored by the prestigious Silver A' Design Award, which celebrates excellence, creativity, and innovation in interior and retail environments.

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