FOR IMMEDIATE RELEASE

Rams Beyond Etro Sales Office: Where Architecture and Art Converge in an Immersive Gallery Experience

Arkiteam Architecture has achieved international recognition with its Rams Beyond Etro Sales Office, which has been awarded the Bronze A' Design Award in the Interior Space, Retail and Exhibition Design category for 2025. Located in Istanbul and completed in June 2024, the 1,650 sqm showroom redefines the traditional sales office by merging the sophistication of an art gallery with the practical needs of a commercial space. The project stands out for its all-white, minimalist interior, dynamic spider glass facade, and a metallic gloss ceiling that together create a luminous, engaging environment for visitors.

Inspired by the ethos of Rams Beyond Etro, the design transforms the sales office into a curated journey where architecture, art, and storytelling intersect. Visitors are guided along a seamless circulation path that highlights curated artworks and the architectural model, all set against fluid curves and dramatic shadow play. The open plan and transparent facade foster a strong connection between the interior and the urban landscape, while carefully selected materials and lighting enhance both the spatial experience and the visibility of displayed art.

The realization of this vision required advanced craftsmanship, including precise gypsum board work for seamless curves and custom metal panels for the ceiling. White natural stone flooring amplifies the interplay of light and shadow, making every detail stand out. The design process involved extensive research into color, lighting, and traffic flow to ensure optimal ambiance and exposure. Overcoming the challenge of balancing gallery elegance with sales office functionality, Arkiteam Architecture has created a space that not only elevates the visitor experience but also reflects the refined identity of Rams Beyond Etro Residence.

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